<h3>The Friendly Dragon<h3>
The Friendly Dragon is a fictional company I created for an academic branding assignment. The mission of The Friendly Dragon is to satisfy the needs of reptile enthusiasts living in downtown Toronto.
I was inspired by my own pet bearded dragon to create this brand because I have a difficult time finding certain supplies for him. I chose the colour orange because it is a passionate colour, and the Friendly Dragon is passionate about pet reptiles.
A stationary set was designed for the brand using the brand guidelines set in place. The stationary set was designed using brand colours to reflect the bold and passionate nature of reptile owners.
As The Friendly Dragon is a physical store for customers to shop at, it was necessary to design shopping bags with the logo and brand colours in order to create brand awareness when our customers are seen carrying their cool new purchases home.